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De ultieme kudde

By Mark Earls

Iedere diersoort moet, ergens in zijn evolutie, kiezen tussen twee soorten strategieën: overleven als individu of overleven als groep. Wij mensen hebben duidelijk gekozen voor het laatste. In plaats van sterke armen of grote slagtanden hebben we taal en empathie ontwikkeld. Vanaf de eerste buffel die we gedood hebben tot en met de meest recente raket naar de maan: alles is te danken aan onze enorme capaciteit om samen te werken. De opkomst van het internet en de netwerk-economie hebben onze kudde-eigenschappen de laatste tijd nóg beter zichtbaar gemaakt. Denk aan verschijnselen zoals social networks en Wikipedia, maar ook aan destructieve massapaniek zoals de kredietcrisis. Auteur: Mark Earls ISBN: 9789490574031 Originele titel: Herd: how to change mass behaviour by harnessing our true nature Oorspronkelijke uitgever: Wiley U.K Vertaling: Peter De Jong Vormgeving: G2K

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  1. Mark Earls degradeert ons tot sociale apen, kopieermachines. Tegelijkertijd laat hij zien dat dit helemaal geen degradatie is. Sterker nog, hij bevrijdt ons van de illusie van het individu. (p.7)
    Natasja Oosterloo on 12/11/2012: "Dat klinkt alvast behoorlijk confronterend..."
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      Flygirl-M on 12/11/2012: "Ik durf het wel aan verder te lezen, jij?"
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About the author

Samuel Langhorne Clemens, better known by his pen name Mark Twain, was an American author and humorist. He is noted for his novels Adventures of Huckleberry Finn (1885), called "the Great American Novel", and The Adventures of Tom Sawyer (1876).

Twain grew up in Hannibal, Missouri, which would later provide the setting for Huckleberry Finn and Tom Sawyer. He apprenticed with a printer. He also worked as a typesetter and contributed articles to his older brother Orion's newspaper. After toiling as a printer in various cities, he became a master riverboat pilot on the Mississippi River, before heading west to join Orion. He was a failure at gold mining, so he next turned to journalism. While a reporter, he wrote a humorous story, "The Celebrated Jumping Frog of Calaveras County," which proved to be very popular and brought him nationwide attention. His travelogues were also well-received. Twain had found his calling.

He achieved great success as a writer and public speaker. His wit and satire earned praise from critics and peers, and he was a friend to presidents, artists, industrialists, and European royalty.

However, he lacked financial acumen. Though he made a great deal of money from his writings and lectures, he squandered it on various ventures, in particular the Paige Compositor, and was forced to declare bankruptcy. With the help of Henry Huttleston Rogers, however, he eventually overcame his financial troubles. Twain worked hard to ensure that all of his creditors were paid in full, even though his bankruptcy had relieved him of the legal responsibility.

Born during a visit by Halley's Comet, he died on its return. He was lauded as the "greatest American humorist of his age", and William Faulkner called Twain "the father of American literature".

Excerpted from Wikipedia.

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